Data Processing Agreement

Version 1.4 · Last updated: 24 October 2026

The short version: when you connect your support tools, CueLens processes your customers' conversations on your behalf. You stay in control of that data, and we act only on your instructions. We keep it in the EU where we can, protect it, use only the sub-processors listed below, and delete it when you leave. This agreement sets out those commitments as GDPR Article 28 requires.

1. Parties and scope

This Data Processing Agreement ("DPA") is entered into between:

This DPA forms part of the Terms of Service (the "Agreement"). It applies whenever we process personal data on the Customer's behalf while providing the Service. By accepting the Terms, the Customer also accepts this DPA. If you need a copy signed by both parties, write to contact@cuelens.ai.

This DPA doesn't cover personal data we process as a controller in our own right, such as the details of the Customer's account users and the billing details used for its subscription and invoices. Our Privacy Policy covers that data. Stripe, which processes subscription payments, is therefore not a sub-processor under this DPA.

If this DPA and the Terms conflict on the protection of personal data, this DPA prevails.

2. Definitions

"GDPR" means Regulation (EU) 2016/679. "Customer Personal Data" means personal data we process on the Customer's behalf under the Agreement. Terms such as "controller", "processor", "data subject", "personal data breach" and "processing" have the meanings given in the GDPR.

3. Roles and instructions

4. Details of the processing

Annex I sets out the subject matter, nature, purpose and duration of the processing, the types of personal data and the categories of data subjects.

5. Confidentiality

Everyone we authorise to process Customer Personal Data is bound by confidentiality, either by contract or by law. Access is limited to what's needed to provide, secure and support the Service.

6. Security

We implement the technical and organisational measures described in Annex II to ensure a level of security appropriate to the risk, as required by Art. 32 GDPR. We may update these measures as technology develops, as long as the overall level of protection doesn't decrease.

7. Sub-processors

8. International transfers

We store Customer Personal Data in the European Union: Amazon Web Services, Frankfurt, Germany. Some sub-processors listed in Annex III process data in the United States. Any such transfer relies on the recipient's certification under the EU–US Data Privacy Framework, or on the European Commission's Standard Contractual Clauses (Decision (EU) 2021/914), together with any supplementary measures needed.

9. Assistance to the Customer

10. Personal data breaches

We'll notify the Customer without undue delay, and in any event within 48 hours, after becoming aware of a personal data breach affecting Customer Personal Data. The notice will include, as far as the information is available:

We'll take reasonable steps to contain the breach and limit its effects.

11. Deletion and return

When the Customer disconnects an integration or the Agreement ends, we'll delete Customer Personal Data from active systems within 30 days, including conversations, stored images, cues, clusters and feedback. It will also roll out of backups within that period. Access tokens and settings for disconnected destinations, such as a Trello API token, are deleted at the same time. Content already delivered to a destination, such as Trello cards, stays there under the Customer's control. Before deletion, the Customer may ask for an export of its cues. We may keep data longer only where EU or Polish law requires it, and then only for that purpose.

12. Audits and information

We'll make available all information necessary to demonstrate compliance with Art. 28 GDPR, and we'll allow for and contribute to audits, including inspections, by the Customer or an auditor it mandates. To keep this proportionate:

13. Liability, term and law

Each party's liability under this DPA is subject to the limitations in the Terms of Service, except where the GDPR or other mandatory law doesn't allow liability to be limited. This DPA stays in force for as long as we process Customer Personal Data. This DPA is governed by Polish law, and disputes are resolved as set out in the Terms of Service.

Annex I: Details of the processing

Subject matterProviding the CueLens Service: analysing the Customer's support conversations to detect and organise actionable cues.
Nature of processingCollecting conversations with read-only access to the Customer's connected support tools (currently Intercom). Automatically removing contact details (see Annex II) before storage and AI analysis. Also storing, structuring and analysing the message text with AI models, and classifying and clustering cues. Storing images attached to conversation messages (sent by end customers, support agents or bots) and displaying them to the Customer's users in the app. Images are not analysed with AI models and are not sent to destinations. Where the Customer configures it, sending cues and conversation excerpts to destinations the Customer chooses (for example, creating Trello cards) and periodically checking the status of the items created there, so that cues can be closed when the Customer marks them done. Finally, deleting the data.
PurposeSurfacing bugs, feature requests, business opportunities, customer dissatisfaction and custom topics defined by the Customer. Also improving cue detection for the Customer's own workspace, based on its confirm / dismiss feedback.
DurationThe term of the Agreement plus the deletion period in section 11.
Categories of data subjectsThe Customer's end customers, prospects and website visitors who talk to its support bot or team. Also the Customer's support agents and the users of CueLens.
Types of personal dataThe content of conversation messages, after automatic removal of contact details. Pseudonymous identifiers (support-tool conversation, message and contact IDs), and conversation metadata such as timestamps, channel and tags. Settings for connected destinations, such as a Trello API token and board list and card IDs. Contact profile fields (name, email address, phone number, location, custom attributes) are not stored. Personal data that automatic removal doesn't catch may remain in message text, for example postal codes, names of other people mentioned, identifiers inside links, or unusual address formats. Images attached to conversation messages, such as screenshots, photos and scanned documents, which are stored as received and may show any personal data they contain, including names, contact details or account information.
Special categoriesNot intended. However, end customers may volunteer such data in free-text messages or attached images. The Customer should configure its support tools to avoid collecting special category data where it can.
FrequencyFor as long as an integration is connected: a one-time analysis of recent history when the Customer installs the Service. Then, while ongoing analysis is active (on a paid plan), a daily run that analyses new and updated conversations, up to the plan's limits.

Annex II: Technical and organisational measures

Annex III: Sub-processors

Sub-processorPurposeLocationTransfer safeguard
Amazon Web Services EMEA SARLHosting of the application, database and image storage (Amazon S3), and delivery of notification emails (Amazon SES)EU (Frankfurt, Germany)Not needed: data stays in the EU
OpenAI Ireland Ltd.AI models that analyse conversations and detect cues. No training on submitted data. Kept for at most 30 days for abuse monitoringUnited StatesEU–US Data Privacy Framework / Standard Contractual Clauses
Zoho Corporation B.V.Business email, used only if the Customer sends Customer Personal Data to us by email, for example in a support requestEU data centreNot needed: data stays in the EU

The Customer's own support tool, such as Intercom, and any destination the Customer connects for cues, such as Trello (Atlassian), are the Customer's own providers, not our sub-processors.